We’ve always known it, but now there’s no denying it, London has been named Europe’s best destination for a spot of retail therapy. Topping the Globe Shopper City Index (sponsored by Global Blue) and ranked against 33 European destinations on criteria including products, prices and personal experiences, the big smoke beat off stiff competition from the likes of chic Paris and über glam Milan. It’s great news for London as fashion-hungry tourists are estimated to be worth £3 billion to the city’s economy. That would explain why navigating Oxford Street often resembles driving impeccably dressed and well groomed cattle.
Want to know where to splash your cash in the capital? Explore our countdown of the 100 best shops in London.