The Serpentine Pavillion’s 7th annual marathon is back today (until October 14) and this year it’s all about memory. Michael Stipe, David Lynch and Gilbert and George will be in the house, along with an impressive roster of industry leaders from the worlds of art, history, music, film, science, engineering and even a scent expert. Learn about the neurological links between memory and smell from Norwegian scent artist, Sissel Tolaas, before heading off to hear Ed Cooke, the 2006 world memory champion, give hints and tips for improving your memory in our increasingly digitised society. Book on to specific events or sign up for the whole 3 day festival, but make sure you don’t forget your tickets. Emma McWhinney
For info and tickets, see The Serpentine’s Memory Marathon listing.