© David John - Flickr: DavenJohn


We spend a magical moment with the Selfridges Wizard

Posted at 10:00 am, October 26, 2012 in Fun London, Shopping & Style
Selfridges Wizard © Dan Jones

As part of their ‘Not Your Usual Christmas’ campaign, Selfridges has knocked down Santa’s Grotto and replaced it with a giant wrapped-up Christmas gift. Climb inside and you’ll find a mini snowy wonderland with wishing trees, Alice in Wonderland-like ‘Eat Me’ and ‘Drink Me’ treats, and screenings of a specially commissioned short film by Bruce Weber. Oh, and then there’s the ballerina and the WIZARD.

Last night we shared five intimate minutes with the magic man himself…

Are you a real wizard?
‘Oh yes.’

How old are you?
‘I’m about 1100 years old. But I don’t like to brag. When people hear how old I am they always ask if I knew so-and-so, kings and queens and all that. I mean, I don’t know everybody in history. Just the important ones.’

Your beard’s a bit short for a wizard. Is it usually a bit longer?
‘Ah, yes… An embarrassing accident I’m afraid, drying my wizardly robes with a mangle. It’ll grow back soon.’

Do you know Merlin?
‘Well… I’m known by many names.’

What about Harry Potter?
‘I have to explain something to you. Those are just stories – although occasionally they’re based on fact.’

Bus, tube or teleportation?
‘I really enjoy public transport, it’s a wonderful thing and a great way to keep in touch with normal people. Although a lot of the time I just click my fingers and I’m there. Especially when the Northern line’s down.’

What’s your best spell?
‘Us wizards just like granting wishes. Whether it’s a pair of glittery pumps – as one customer has already requested – or simply world peace.’

Are there other wizards in London? What about Boris Johnson? He seems to have something a little Hogwartsy about him…
‘Alas, I don’t think there’s anything magical about Boris Johnson. Mr Livingstone on the other hand has something a little reptilian about him, perhaps a clue to his true form? But who’s to say?’
Dan Jones 

For venue info see Selfridges listing. Read more from Dan Jones at jonestownlondon.com.

Tags: , , , , ,