© David John - Flickr: DavenJohn


Take part in a whisky tasting experiment

Posted at 3:15 pm, March 17, 2013 in Food & Drink
condiment junkies

Ever wondered why that lovely bottle of spirits you tried on holiday didn’t taste as good when you brought it home? Or, why nothing tastes good if you’re in a bad mood? It’s all a matter of perception. This is something that Charles Spence – professor of experimental psychology at Oxford University  – knows all about. Having worked extensively with wine in the past he’s now turning his attention to whisky. In collaboration with experimental sound company Condiment Junkie (above), he’s creating three different environments in which to task a dram of the golden stuff to see how much the flavour changes. 300 volunteers are needed for the experiment, so if you fancy being a guinea pig, drop Professor Spence a line at: laboratory@condimentjunkie.co.uk. The experiment will take place on March 20 and 21, 6.30pm-9.30pm. State which date you would prefer to attend in your email. Guy Dimond 

Tags: , , , , , , , , ,