Are you the sort of person who calls a vacuum cleaner a Hoover, wraps presents with Sellotape and only eats Heinz ketchup? Then you’ll probably marvel at what the Museum of Brands, Packaging and Advertising has to show you. Back in 1963 a teenager called Robert Opie kept hold of the packaging from his roll of Munchies, realising that keeping hold of the branding we see constantly is a very effective, and usually attractive, way of recording a part of our history. His collection is now 50 years old, and has been the Museum of Brands since it opened in Gloucester in 1984, moving to Notting Hill in 2005.
To celebrate the anniversary, new exhibition ‘Throwaway History’, is opening, and Robert will be at the museum this weekend (Sep 7-8) to talk visitors through the exhibits and answer questions. We’ll be asking him whether he prefers Pepsi or Coke. And whether he’s ever rummaged through bins to find a special edition wrapper. And whether he’s eaten things he hates just to get his hands on the packaging. We might be there a while, in fact. If you can’t get a word in edgeways this weekend, book for Robert’s evening talk on September 25. Ashleigh Arnott
Find out more about the Museum of Brands.