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We talk shop with style blogger Susie Bubble

Posted at 12:45 pm, February 16, 2014 in Arts & Entertainment
Susie Lau

The woman behind globally renowned blog Style Bubble explains why she’s for the International Fashion Showcase, and against the wrong end of Oxford Street.

What exactly is the International Fashion Showcase?
‘It’s a chance to see young emerging fashion talent from unexpected corners of the world, and to show that fashion doesn’t just revolve around the obvious capitals. Also, it’s a way to see shows without accreditation or an invitation.’

Do you think Fashion Week should become more open to the public?
‘There should definitely be more ways for the public to engage with it outside of the shows. We produce fashion’s most creative talent – and this should be emphasised more to the general public, who might think fashion is shallow or insignificant.’

Which designers are you most excited to see?
‘I’m excited to see all of London’s designers – new ones like Ashley Williams and Ryan Lo, already emerged ones like JW Anderson and Meadham Kirchhoff, and Christopher Kane, who’s at the top of his game. Nasir Mazhar will be doing his first show, which I’m really happy about.’

Is London style the best?
‘Out of the four capitals, [London, New York, Paris, Milan] London is the best for me. That might be to do with the fact that I’m from here, but I like the pick ’n’ mix quality to it.’

What’s the best thing about shopping in London?
‘The variety and oddness – from mega department stores to strange curiosity shops.’

If you could supermarket sweep any store, which would it be?
‘I’ve got three! Machine-A in Soho, Merchant Archive vintage in Notting Hill and Persephone Books on Lamb’s Conduit Street.’

Any secret favourite stores?
‘I’ve just moved to N15 and I’m greatly enjoying the Turkish supermarkets on Green Lanes.’

Which store would you overhaul?
‘Not a single store, but the eastern end of Oxford Street needs a major overhaul… it’s so grotty and rubbish. Not even in a funny way!’

Where would you spend £10?
‘Present and Correct, on cool stationery.’

How can shoppers on a budget buy catwalk style?
‘Designer consignment stores like Bang Bang in Soho, and eBay and other sites like Vestiaire Collective and Vaunte. I’m also a big fan of Yoox: when there’s a sale you can get some real bargains. There’s also all the sample sales, which come around just before Christmas.’

For more info visit stylebubble.co.uk. Susie will be on the board of the International Fashion Showcase (Feb 13-21).

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