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On-tap prosecco set to fizzle in London restaurants

Posted at 5:00 pm, March 13, 2015 in Food & Drink

prosecco on tap courtney boyd myers© Courtney Boyd Myers

Soho has always had a reputation for shady behaviour, but some of its restaurants are, apparently, bending the rules in a new and unwitting way – by serving prosecco on tap. Restaurants including Mele e Pere and Pizza Pilgrims (among others) serve sparkling Italian wine on tap, calling it prosecco for ease. But according to the Prosecco DOC Consortium, which is leading the battle of the bottle, true prosecco (which is produced in the Conegliano-Valdobbiadene region) must be served in a glass bottle.

The on-tap Italian fizz that we Brits have become fond of indulging in is made from the same grape as prosecco, but because it is served on tap, it can’t officially be called prosecco. As such, prosecco producers are taking issue with British bars taking the name of their product in vain – and, they argue, damaging their brand.

Other London restaurants caught up in the fizz-off include Covent Garden pizzeria Homeslice (whose menu cleverly skirts the issue by advertising the on-tap Frizzante as ‘prosecco by any other name’), Shrimpy’s in King’s Cross, and Shoreditch’s Crown & Shuttle. Another example of nitpicking EU regulations spoiling our fun, or a fair cop?

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By Nicola Arencibia

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