Free beer alert! Get yourself down to Shoreditch’s Truman Brewery today to check out its newly installed Carlsberg billboard, and pull yourself a cheeky pint while you’re at it. The inbuilt tap ensures the 12 metre-wide poster is advertising that really delivers. As you might have guessed, it’s part of the ‘If Carlsberg did…’ campaign. And clearly they do posters very, very well.
Thirsty? Check out our rundown of the 100 best London pubs and bars.