Punchdrunk are bringing their mad immersive storytelling skillz to the digital world. The theatre production company behind much-talked-about shows like ‘The Drowned Man: A Hollywood Fable‘ have just launched an app with Absolut vodka.
Called Silverpoint, the app introduces a mysterious character called Chloe. The opening titles read: ‘On a cold spring night, a phone was found beside a single rose. The phone belonged to Chloe. Where she is now remains a mystery. What we do know is that she had been playing a game.’ Spooky stuff, y’all.
The more you use the app, the more you learn about Chloe and her story. You win snippets of information by playing a game that’s a bit like a mix of ‘Tetris’ and a hi-tech Connect 4. Basically, you have to line-up a series of three identical symbols – crescents, moons and planets – in a grid. Get three in a row and you win points. But, if you struggle to line them up, the grid fills and it’s game over. No new info for you.
Inspired by Absolut’s Andy Warhol limited edition bottle – and the artist’s rarely seen blotted-line ‘Silverpoint’ drawings – the app’s really pretty, with sketch-style illustrations and a spooky soundtrack to match its mysterious vibes. There are eight levels, each of which is denoted with a tarot-style card and an all-seeing Eye of Providence symbol.
The game element of the app is pretty addictive and takes a perfect mix of logic and luck to succeed at (we played obsessively over our lunch break and reached level three) but what’s most exciting about Silverpoint is the rewards. Punchdrunk say that players who get further into the game will unlock invites to actual real live experiences.