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Seven stylish ways to do London Collections Men without a ticket

Posted at 6:00 pm, June 11, 2015 in Shopping & Style
fashion illustration for London Collections Men, 2015

London Collections Men (that’s the menswear equivalent to London Fashion Week) gets bigger and better with every season, and this month doesn’t disappoint. For SS16 the schedule, which runs from June 12-15, sees rising stars such as Christopher Raeburn, Craig Green and Grace Wales Bonner lined up alongside the likes of heritage labels Aquascutum and Burberry. But if not one designer has deemed you worthy of a seat in Row Z, don’t despair. There are plenty of ways that you can get in on the action…

Grab some freebies at Seven Dials

Home to a clutch of menswear boutiques, Seven Dials’ latest shopping event is one for the boys. On Thursday, you’ll find discounts, giveaways, drinks and DJs in-store. Cornish surf brand Finisterre will give a free coffee with every purchase, Fixation London are offering 20 percent off their selection of bikes and accessories, while the first 50 customers at Fred Perry’s Henrietta Street store will receive a free wallet.

Go on a fashion crawl

Over on Duke Street, four neighbouring boutiques have clubbed together to host a fashion ‘crawl’ – like a pub crawl, but less likely to leave you with a headache and a lingering sense of shame. Each store has laid on activities or discounts to lure in shoppers: Duke Street Emporium will have personal shoppers on hand to solve your sartorial dilemmas, E. Tautz hosts a photography exhibition, Penelope Chilvers promises a sneak preview of her summer sale, while Private White V.C will offer a 20 percent discount to crawlers.

Check out House of Holland’s new collection

This season marks Henry Holland’s first foray into the world of menswear. Just one day after his LC:M presentation, the bequiffed designer is heading to Selfridges to launch his debut collection for blokes – and everyone’s invited. Venture to the first floor of the department store on Monday afternoon to be one of the first to shop the line. Holland himself will make an appearance in the first hour, and a special guest DJ will be spinning some tunes – we’re betting it’s one of Henry’s coterie of It-gal pals.

Get some VIP grooming treatments

If the army of street style veterans and fashion bloggers swarming from show to show leaves you feeling a little unkempt, head to the Radisson Blu Edwardian on Bloomsbury Street. From Friday to Monday, the hotel will be home to the BluVIP Styling Lounge, a grooming pit-stop for shoppers and show-goers alike. Inside, there’ll be manicures, beard trimming and shoe shining on offer, as well as the chance to chat trends with Topman’s team of personal stylists and pick out a signature scent with Penhaligon’s.

Take in a talk

Print has long been a mainstay of London design, from Liberty’s instantly recognisable florals to Mary Katrantzou’s optical patterns. The British Fashion Council have gathered a panel of experts – Ann Chow from the National Archives, Christopher New, senior lecturer at St Martins, and brand consultant Isabel Saiz – who will discuss the place of print in fashion history, and how old prints can be reinvented by contemporary designers.

See an open-air catwalk show

Piccadilly’s Jermyn Street will make a handsome backdrop for this open-air fashion show, which celebrates the best of British menswear. Brands on board include the likes of Acquascutum, Barbour, Sunspel and Thomas Pink. Tickets are free, and are allocated on a first come, first served basis.

Watch a live-stream

No ticket? No problem. Topman will be live streaming their catwalk show in the window of their gargantuan Oxford Circus branch. They’re even using intriguing ‘whispering glass,’ so you’ll be able to hear all the goings-on, too.
Topman Oxford Circus, 214 Oxford St, W1. Fri Jun 12, from midday.

By Katie Rosseinsky

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